Registration, promotion, and sponsorship

Plan the route from hearing about your event to registering and attending.

These guides follow the route from hearing about an event to registering and turning up: when to announce, what to send and when, how registration and tickets fit in, and how to build a sponsorship offer you can deliver. The revised guides include an editable promotion schedule and a sponsorship proposal worksheet. Older archive articles are marked as part of the archive.

Start with these guides:

In ConferenceTap, the branded registration page and scheduled attendee emails sit in the same portal as the agenda. Free and paid tickets sell through Stripe with QR check-in at the door, and sponsor profiles, expo booths, and lead capture let you report results to sponsors after the event. The ticketing overview explains how fees work.

  1. Event promotion timeline: a practical marketing schedule

    Build an event promotion timeline around registration, programme announcements, ticket deadlines, and attendee reminders. Download the editable schedule.

  2. University event sponsors: proposal and approval checklist

    Prepare a university event sponsorship proposal with audience evidence, permitted recognition, deliverables, and campus approvals. Includes a worksheet.

  3. How to build a trade show sponsorship proposal

    Build a sponsorship proposal around audience fit, specific deliverables, honest evidence, and a report you can actually provide.

  4. Social Media Event Marketing: A Step-by-Step Guide

    Boost your event success with expert social media marketing strategies. Learn platform-specific tactics and engagement tips for maximum impact.

  5. 10 Event Marketing Strategies to Boost Attendance and Sales

    Ten ways to promote an event and sell tickets: social media, email, landing pages, content, influencers, pricing offers, referrals, and retargeting ads.

  6. 7 Event Promotion Ideas That Drive Registration

    Seven ways to promote an event and drive registration: social media, email, content, advertising, partnerships, a better event website, and measurement.

  7. Event Email Marketing: Personalization That Increases RSVPs

    Boost event RSVPs with personalized email marketing strategies. Learn data-driven techniques to craft engaging invitations and increase attendance.

  8. Guerrilla Event Marketing: Low-Cost Promotion Tactics

    Discover guerrilla event marketing strategies to promote your event on a budget. Learn creative, low-cost tactics for maximum impact and buzz.

  9. Event Marketing in the Digital Age: Strategies That Work

    Discover effective event marketing strategies for the digital age. Learn how to leverage technology, data, and emerging trends to boost ROI and engagement.

  10. Leveraging Social Media to Boost Event Attendance

    Boost event attendance with effective social media promotion strategies. Learn how to leverage Facebook, Instagram, Twitter, and LinkedIn for success.

  11. Event Sponsors: A Comprehensive Guide for Event Planners

    Unlock the power of event sponsorship! Learn how to create compelling packages, acquire sponsors, and maximize ROI for your next event.

  12. Securing Annual Summit Sponsors: A Step-by-Step Guide

    Unlock the secrets to successful annual summit sponsorship. Learn effective strategies, craft winning proposals, and maximize ROI for event sponsors.

  13. Event Content Marketing: A Complete Guide for Planners

    How to plan event content marketing: build a content strategy, promote the event with content, post on social media, and measure what the content achieved.

  14. Securing Business Retreat Sponsors: A Step-by-Step Guide

    Discover how to secure business retreat sponsorship and maximize corporate partnerships. Learn proven strategies for funding and planning successful events.

  15. Event PR: A Comprehensive Guide for Event Planners

    Master event PR with our ultimate guide to publicity strategies, media relations, influencer marketing, and measuring success for your events.

  16. Annual Summit Marketing: 7 Strategies to Maximize Reach

    Maximize your annual summit attendance with 7 proven event marketing strategies, from targeted digital campaigns to strategic partnerships.

  17. Event Website Challenges and How to Overcome Them

    Discover solutions to common event website challenges, from choosing the right planning software to optimizing design and ensuring security.

  18. Securing Training Event Sponsors: A Step-by-Step Guide

    Discover how to secure training event sponsorship with our step-by-step guide. Craft compelling proposals, build relationships, and maximize ROI for sponsors.

  19. Event Social Media Challenges and How to Overcome Them

    Overcome event social media challenges with proven strategies for engagement, measurement, and integration. Boost your event's visibility and success.

  20. Event Sponsorship Challenges and How to Overcome Them

    How to secure event sponsors, manage sponsor relationships, get past common sponsorship obstacles, and deliver the benefits you promised sponsors.

  21. Securing Academic Conference Sponsors: A Step-by-Step Guide

    Learn the step-by-step process to secure sponsors for your academic conference. Boost funding, provide value, and build lasting partnerships.

  22. Securing Conference Sponsors: A Step-by-Step Guide

    Learn how to secure event sponsors for your conference with our step-by-step guide. Create a winning sponsorship strategy and attract top sponsors.

  23. Securing Alumni Event Sponsors: A Step-by-Step Guide

    Boost alumni event success with strategic sponsorships. Learn how to secure and maximize sponsorship ROI to enhance alumni engagement and fundraising.

  24. Career Fair Marketing: 7 Effective Strategies for Employers

    Boost your career fair ROI with 7 proven marketing strategies. Attract top talent, engage candidates, and make your brand stand out at job fairs.

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